Management and Consulting Service For Tourism Business

Plan & Guide

1. Tour packages designing
1.1 Tour Planning
1.2 Travel agent hotel rates
1.3 Transportation service
1.4 Licenced chauffeur guide service

2. Website designing
2.1 Complete website designing
2.2 Web hosting
2.3 Search engine optimization
2.4 Social websites integration

3. How to promote business in the Internet
3.1 Google search engine top result appears
3.2 Email marketing for better business

4. Other promotional materials
CD / Hand Book / Leaflet

Are you ready for this? Let’s get started …

1. Tour packages designing
1.1 Tour Planning

When planning a tour package, below things are must consider
1. What are the travel experience you gives to your customer?
2. Tour package period
3. Accommodations
4. Transportation / Guide and driver
5. Gift pack / Tour highlight
6. Total Price for tour
7. What are the things to excludes from total service price / Terms and conditions

What are the travel experience you gives to your customer?
Most of time you can provide fallowing travel experience to your customers;
Adventure Tours – Beach Tours – Cultural Tours – Hill Country Tours – Honeymoon Tours – Nature Tours – Wildlife Tours. But in facts most tour packages are designing mixed with few or many. That’s make advantages. For example look in to below package; it is mixed with Cultural, Hill Country, Nature and wildlife and beach tours.

Providing a pre maid tour package in meantime you may also want to highlight tour package can be tailor made means can re-design according to customer requirements.

Tour package period
This is not a matter if customer selecting pre made tour. But when your customer asking tailor made tour you must clarify the period. For example if your customer coming UL 356 Emirate plane at about 5.30 PM SL standard time for 7 day’s visit and departing after 7 day’s your tour package will be 7 day’s 6 night’s.

Accommodations
You must always try to gives best accommodation to your customers. Because your customer satisfaction and he or she recommendation to others depending on your business future success. Most of time you can highlights budget hotels (guest house) 3 star, 4 star, 5 star accommodation are available. So your customer can select which one is prefer. When arrange accommodation for tour packages, you must only consider overnight stay near the destination of the day.

Transportation / Guide and driver
You must always provide best transportation service. If clients are 1 or 2 better to provide AC car. If clients are 4 or 10 better to provide AC van. If clients are more arrange AC bus.
In Sri Lanka most of tour guiders have AC Car or Van and they are also doing guide are drive both jobs. It is cost effective way to manage tour with guide and driver same.

Gift pack / Tour highlight
As mention your customer satisfaction depending on your future business. Try to give some gift pack to your customer. And when welcome greet at the airport you must give printed tour highlight documents. Do not forget to give much welcome.

Total Price for tour
For pre made tours total price generated like this;
Transportation charge + Guide fee + Hotel charges + Service charge = Total price
For hotel charges always provide half board basic prices.

What are the things to excludes from total service price / Terms and conditions
You must provide tour package availability period.
Always get charge some percentage of money before tour.
Try to collect rest of money at the airport before tour.
When giving prices, tells entrance fee and other expenses of personal nature are excluded.

Our charges for designing one tour package; Providing all the services contacts; including travel agent hotel rates, transportation contacts all the management to your desk –
1st tour – Rs 2500/- | 2nd tour – Rs 1500/- Up to any tour – Rs 1500/-

1. Tour packages designing
1.2 Travel agent hotel rates

We do have fallowing Hotels and travel agent hotel rates, can be forward to your business requirements and arrangements.

1. Tour packages designing
1.3 Transportation service
1.4 Licenced chauffeur guide service

We do have transportation service contact in AC Car, Van, Bus can be forward to your business requirements and arrangements. Per day rate and per mileage rates included.
National licenced chauffeur guide would be – Rs 1500/- per day.
You may find list of National Licenced guide and driver and their prefer of languages, here over this link, make contact them and get prices.

2. Website designing
2.1 Complete website designing

Website is a base of your tourism business. Because before your customer see you and our beautiful country Sri Lanka he or she viewing your website and also it is the base of internet marketing. So providing a full of information in web site is better way.

1. Home page:-
– Where the visitor see first and welcome message.
– List of services you are offering to your clients.
– Brief details about Sri Lanka and things to see & do
2. About us page: – Details about you and business / Vision / Mission / Your picture.
3. Contact us page: – How visitors contact you. Your address / telephone / email / ect
4. Tour packages: – You can add Tour package with prices or without prices here.
(Video instruction guide gives you to manage your tour packages. Very easy way to add tour package by your own hand.)
5. Blog Page: – You can maintain updates for your web site, easy way. You can add anything’s that you wish to tell the world. (Video instruction guide gives you to manage your web site blog. Search engine optimization includes in this option.)
6. About Sri Lanka: – below are the things must highlights in about Sri Lanka, page by pages. Do not decide to add all the things in one page, it is not good design. You can choose one or two or all the information’s.
(Recommendation – give much information to your web site visitors, why we say like this? Why you keeping website? Answer – to tell about you and business. Why your customers looking at your web site? Answer – to get more information. So it is advice give much informations to your website visitors or customers)

Our charges for website designing;
Rs 1500/- per page

2 Website designing
2.2 Web hosting

Our charges for web hosting;

Package 1
Rs 5000/- Per Year
Above Web Hosting Include Fallowing Options;
1 domain name registration for one year period (Example:- www.YourBusinessName.com)
1 GB hosting space
10 GB monthly bandwidth
1 email account (Example:- anything@YourBusinessName.com)
1 MySQL database

Package 2
Rs 9500/- per year
Above web hosting charge include fallowing options;
1 domain name registration for one year period (Example:- www.YourBusinessName.com)
10 GB hosting space
150 GB monthly bandwidth
10 email accounts (Example:- anything@YourBusinessName.com)
10 MySQL database

2. Website designing
2.3 Search engine optimization

Our website designing will improve your website appears in search engines. But actually it is on your hand. As mention in website designing, we give you video guide how to add blog post. So you can manage anything in blog page, providing unique text and images will improve your website search result visibility in the internet. It is recommended to update and blog post at least once per week. Also you must consider adding back links to your website. Back links are links to your website from other websites. For back links generate you must follow the other travel blog’s and make comments.

2. Website designing
2.4 Social websites integration

We do integrate your website in FaceBook, Twitter, Youtube. You can maintain Facebook page, Twitter account and Youtube accounts to get in touch with fans and clients. Please note travel and tourism advertising in these website platforms are not recommended.

3. How to promote business in the Internet
3.1 Google search engine top result appears

Normally people search in Google like as “travel to Sri Lanka” “Sri Lanka tour operator” “Sri Lanka tour guide”. So the target is how to get your web site top result appears when search like this. Only thing you must pay to Google to do it. Google gives you product call Google Adword to do these operations.

Here are some Google Adword ideas;

Explanation 1:- Keyword call srilanka tour package is searching 1600 times in google and to advertise and to get top result appears you must bid at least 0.89 USD.
Explanation 2:- Keyword call sri lanka tourism is searching 22200 people in a month and to advertise and to get top result appears you must bid at least 1.1 USD

These payments must maid like this, for example one user search in Google via keyword call “srilanka tour package” suggest bid for this is 0.89 USD that means when visitor clicks in your web site link you must pay 0.89 USD to Google. This is one time payment. Each time visitors click in to your web site link in Google search, Google will charge you.

In Google Adword product you can set daily budget and amount you spend for bidding. And also Google will charge you cost per impression, what this means? Google search result will appears but not click in your web site link. Also you can set which country to display your web site.

Google search, only redirect to your web site and that’s why your web site should contains much information to your web site visitors, if your web site not contains much information such as tour package price and Sri Lanka highlights, visitors may close your web page and will go to another web site.

Our charges for Google Adword management;

Option 1
To manage Google Adword product we are charging Rs 2500/- per month.

Option 2
We will setup this service for you and we give you instruction video about how to do it.
Rs 5000/- onetime payment.
We will guide you how to do it and you will manage by your own hand.

3. How to promote business in the Internet
3.2 Email marketing for better business

Well this is quite general way to fiend new business via email marketing.
But; what if you say visit Sri Lanka details to customer do not need travel requirements?
It is useless.
What if you say to the people who knows the travel and tourism business?
It’s makes money.
There are many outbound tour operators (who are doing tours to outside of their country), we give you the software to find out outbound tour operator’s email addresses and you can promote your business to them. We do provide instruction guide video about how to create attractive email and send them via email server. Very easy way to manage by your own hand

Our charges for email marketing;

Service Setup Fee (onetime payment) = $ 50

Monthly charge for email server- Select one of plan below
Medium Plans
5,000 emails per month – 500 address – 1st month $ 6.99 – 2nd month – $ 9.99
25,000 emails per month – 2500 address – 1st month $ 7.99 – 2nd month – $ 14.99
50,000 emails per month – 5000 address – 1st month $ 14.99 – 2nd month – $ 29.99

Enterprise Plans
Unlimited emails per month – Unlimited address – $ 60 per month

4. Other promotional materials
CD / Hand Book / Leaflet

We do; Sri Lanka highlights CD productions in unique way and not unique way.
We do; Hand Books and Leaflets designing to promote your business common ways.
Please tell us your requirements, and we will forward you quotation.

That’s all for some consultation for tourism business with technology;
But keep in mind Travel and Tourism is a large industry.
Business is risk, even travel and tourism business also risk.